Hogar Noticias Joe Russo: AI usado para la voz en 'The Electric State' de Netflix, aumenta la creatividad

Joe Russo: AI usado para la voz en 'The Electric State' de Netflix, aumenta la creatividad

Apr 16,2025 Autor: Zoey

No se puede negar que la última película de Netflix de los hermanos Russo, The Electric State , ha sido la charla de la ciudad desde su debut el viernes. Dado el clima actual en la industria, los fanáticos han sido particularmente vocales sobre su uso de IA. Joe Russo, quien codirigió Avengers: Infinity War y Avengers: Finjame con su hermano Anthony, ha defendido firmemente el uso de IA para la modulación de voz en la película. Lo describió como "algo que cualquier niño de 10 años podría hacer después de ver un video de Tiktok".

En una entrevista con The Times, Joe Russo abordó la controversia, declarando: "Hay muchos dedos de los dedos e hipérboles porque la gente tiene miedo. No entienden. Pero en última instancia verá que la IA se usa más significativamente". Además, explicó el potencial de la tecnología, diciendo: "La IA está en su estado generativo ahora, donde, como los llamamos, alucinaciones. No se puede hacer un trabajo crítico misionero con algo que alucina. Esa es una razón por la que los autos autosuficientes no han asumido, o por qué la AI no se está llevando a cabo en todo el mundo. Pero en su estado generativo, la IA es mejor que la creatividad".

A pesar del rechazo de muchos artistas que ven la IA como la antítesis de la creatividad, algunos estudios están ansiosos por integrar la tecnología una vez que esté lista. En julio de 2024, el CEO de Netflix, Ted Sarandos, declaró que el público "no le importa" si la IA se usa en las películas y programas de televisión que ven. Hizo hincapié en que la IA es "una excelente manera para que los creadores cuenten mejores historias". Sarandos agregó: "La animación no se volvió más barata, mejoró en el movimiento de la animación dibujada a mano a la animación de CG, y más personas trabajan en la animación hoy que nunca en la historia. Así que estoy bastante seguro de que hay un mejor negocio y un negocio más grande para hacer que el contenido sea un 10% mejor que en hacerlo un 50% más barato".

Sin embargo, no todos se apresuran a abrazar la IA. El mes pasado, Marvel negó haber usado IA para crear carteles teaser para su próxima película, The Fantastic Four: First Pass , a pesar de la notable anomalía de una mano de cuatro dedos en las imágenes.

El estado eléctrico fue dirigido y producido por Anthony y Joe Russo, con un guión de Stephen McFeely y Christopher Markus. Se basa libremente en la novela ilustrada 2018 de Simon Stalenhag y presenta un elenco repleto de estrellas que incluye a Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox y Stanley Tucci.

La revisión de IGN del Estado Eléctrico fue menos que favorable, dándole un 4/10 y describiéndola como "los mayores creadores de hit de Marvel unen fuerzas nuevamente con el algoritmo de Netflix para entregar el estado eléctrico , una película anti-eventos de $ 300 millones".

Mirando hacia el futuro, los Russo Brothers dirigirán las próximas dos películas de Avengers para Marvel Studios: Avengers: Doomsday en 2026 y Avengers: Secret Wars en 2027.

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