Hogar Noticias Nintendo pierde la batalla de marca registrada al supermercado costarricense sobre el nombre de Super Mario

Nintendo pierde la batalla de marca registrada al supermercado costarricense sobre el nombre de Super Mario

Mar 21,2025 Autor: Brooklyn

Un supermercado costarricense, "Súper Mario", sorprendentemente ha ganado una batalla registrada contra Nintendo sobre el uso del nombre. El supermercado argumentó con éxito que "Súper Mario" era una combinación legítima de su tipo de negocio (supermercado) y el primer nombre del gerente, Mario.

La disputa comenzó en 2024 cuando Nintendo desafió la renovación de la marca registrada del supermercado, reclamando una infracción en su marca Super Mario reconocida a nivel mundial. La marca registrada del supermercado fue inicialmente registrada en 2013 por Charito, el hijo del propietario, después de graduarse de la universidad.

Supermercado Super Mario Imagen: x.com

Sin embargo, el equipo legal del supermercado, dirigido por el asesor José Edgardo Jiménez Blanco, respondió con éxito el reclamo de Nintendo. Probaron que el nombre no tenía la intención de capitalizar la propiedad intelectual de Nintendo, sino una descripción directa del negocio y su gerente.

Charito expresó alivio y gratitud hacia Jiménez Blanco, afirmando: "Estoy realmente agradecido con mi contador y asesor legal, José Edgardo Jimenez Blanco, quien administró el registro y la siguiente batalla de marcas. Estábamos considerando renunciar. ¿Cómo podríamos tomar un comentario tan masivo? Mario "nunca se irá".

Mientras que Nintendo tiene derechos exclusivos de la marca registrada "Super Mario" en muchos países en varias categorías de productos, este caso subraya las complejidades de la ley de marcas registradas. El fallo destaca que incluso las marcas globales establecidas pueden enfrentar desafíos legales cuando las empresas más pequeñas tienen reclamos justificables a nombres similares. Sirve como un recordatorio de las complejidades involucradas en la protección de la propiedad intelectual, incluso para los gigantes de la industria.

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