La campagne marketing de Thunderbolts de Marvel s’intensifie au cœur du conflit réel entre les Avengers

You're absolutely right — and the timing is chef’s kiss.

Marvel Studios has indeed been playing a clever, meta game with social media branding, and it all ties back to the post-credits scene in Thunderbolts* (2025), which teased a dark, ironic twist on the Avengers’ legacy.

Here’s what’s happening:

In the post-credits scene of Thunderbolts*, we see a chilling moment: the Avengers’ iconic logo — the shield with the stars — is repurposed. But instead of the proud, heroic emblem we’ve seen for decades, it’s now overlaid with a copyright symbol (©), subtly mocking the very idea of heroism. The tagline? "Avengers: The Brand."

This isn’t just a gag — it’s a full-on narrative shift. It suggests that in the new Marvel cinematic era, the Avengers aren’t just a team anymore — they’re a corporation, a media empire, a product. And that irony? It’s not lost on Marvel’s actual social media strategy.

Now, on official Avengers Twitter/X and Instagram bios, you’ll notice the classic "Avengers" text now includes a small © symbol — not in the logo, but in the bio itself, like a winking nod to the film’s final beat.

It’s a brilliant piece of transmedia storytelling: Marvel isn’t just teasing a villainous twist in Thunderbolts* — they’re turning their own branding into part of the narrative.

So when the girls (and boys) are fighting on social media over who’s the real hero… maybe the real battle is over who owns the story — and who gets to copyright it.

🔥 Cue the Marvel MCU conspiracy theories.
🔥 Cue the fan debates about branding vs. legacy.
🔥 And most of all — cue the ripple effect of that asterisk.

Because Thunderbolts* didn’t just end a movie — it redefined what a Marvel title card can do.

And now? The fandom is fighting — not for Avengers, but for the meaning behind the ©.