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Activision's recent Call of Duty promotional tweet ignites player fury. The tweet, promoting a new Squid Game-themed store bundle, has garnered over 2 million views and a torrent of negative responses. This backlash stems from widespread frustration over unresolved game-breaking issues plaguing both Warzone and Black Ops 6.
The controversy centers on Activision's perceived prioritization of in-game purchases over addressing critical gameplay problems. Both titles are suffering from rampant cheating in Ranked Play, persistent server instability, and other significant bugs. Prominent players, including Scump, have publicly declared the franchise's current state as its worst ever.
Activision's Tone-Deaf Tweet
The January 8th tweet, promoting the VIP bundle, is seen as profoundly insensitive by the community. The timing, amidst ongoing technical difficulties, is deemed tone-deaf by many. Comments flooded the post, with prominent figures like FaZe Swagg urging Activision to "read the room." CharlieIntel highlighted the broken state of Ranked Play, emphasizing the irony of prioritizing bundles over fixing the game. Even players like Taeskii are boycotting store purchases until the anti-cheat mechanisms are improved.
Player Exodus on Steam
The player backlash extends beyond angry comments. Since Black Ops 6's October 2024 release, Steam player counts have plummeted dramatically. While data for PlayStation and Xbox remains unavailable, the over 47% drop on Steam strongly suggests widespread player dissatisfaction, likely fueled by persistent hacking and server issues. The combination of these problems and Activision's apparent disregard has pushed many players to abandon the game entirely. The future of Call of Duty hangs in the balance as the community's patience wears thin.
