Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant, is partnering with renowned makeup artist Pat McGrath Labs to launch a stunning new line of Candy Crush-themed cosmetics. Get ready for lipsticks, glosses, nail polishes, and more, all decked out in the iconic Candy Crush style. But that's not all! To make the launch even sweeter, three lucky online customers will receive a $10,000 diamond ring as a surprise addition to their order.

This collaboration marks a unique foray into the beauty world for Candy Crush, a franchise that has already left an undeniable mark on popular culture. The new cosmetic line will be available starting February 27th.

The inclusion of the diamond rings is a bold and unexpected marketing move, harkening back to a more classic, high-stakes approach to promotional giveaways. It highlights the evolution of gaming merchandise, showcasing a significant leap from simple t-shirts to luxury items like diamond jewelry.

Diamonds are forever

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