Call of Duty's latest Teenage Mutant Ninja Turtles crossover is sparking outrage among players due to its exorbitant cost. Unlocking all the themed items could set players back a staggering $90 in COD Points, prompting widespread calls for Activision to transition Black Ops 6 to a free-to-play model.
Activision's February 20th announcement of Black Ops 6 Season 02 Reloaded detailed the TMNT crossover, revealing individual premium bundles for each turtle (Leonardo, Donatello, Michelangelo, and Raphael). Each bundle is anticipated to cost 2,400 COD Points ($19.99), totaling $80 for the complete set.
The Leonardo Tracer Pack, costing a projected 2,400 COD Points or $19.99. Image credit: Activision Publishing.Adding insult to injury, a premium event pass costing 1,100 COD Points ($10) is also available, offering exclusive cosmetics like Splinter, unavailable through any other means. The free track provides a couple of Foot Clan soldier skins.
The community's criticism centers on the lack of gameplay-affecting items within the crossover. Many argue that the cosmetic-heavy content is easily ignorable, but the steep price point remains a major concern. The introduction of a second premium event pass (following the Squid Game crossover) fuels the perception that Black Ops 6 is adopting a free-to-play monetization strategy similar to Fortnite.
The Turtles event pass marks only the second premium event pass in Call of Duty history. Image credit: Activision Publishing.Reddit users voiced their frustration, with one stating, "Activision casually glossing over the fact that they want you to pay $80+ for the turtles, plus another $10+ for the event pass." Others speculate on the future of in-game events, questioning the shift away from free, universally appealing rewards.
Black Ops 6's monetization strategy already includes a standard battle pass ($9.99), a premium BlackCell version ($29.99), and a continuous stream of purchasable cosmetics. The addition of premium event passes on top of this existing system is proving too much for many players. The comparison to free-to-play titles like Fortnite is unavoidable, especially considering Black Ops 6's $70 price tag.
This aggressive monetization, while not entirely new for Activision, has pushed some fans to advocate for a free-to-play model for Black Ops 6 Multiplayer. The consistent microtransactions blur the lines between paid and free-to-play experiences, leading to discontent among players who already paid a significant sum to access the game.
Despite the backlash, Activision and Microsoft are unlikely to alter their course, given Black Ops 6's record-breaking success. Its massive launch and impressive sales figures demonstrate the franchise's continued profitability, justifying the current monetization strategy from a financial perspective.