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As U.S. President Donald Trump's controversial import tariffs take effect, the Entertainment Software Association (ESA) has urged the administration to engage with the private sector to mitigate potential damage to the video game industry.
In a statement provided to IGN, the ESA emphasized the importance of dialogue with the private sector to "find ways to sustain the economic growth supported by our sector."
"Video games are one of the most popular and beloved forms of entertainment for Americans of all ages. Tariffs on video game devices and related products would negatively impact hundreds of millions of Americans and would harm the industry’s significant contributions to the U.S. economy. We look forward to working with the Administration and Congress to find ways to sustain the economic growth supported by our sector."
The ESA represents a wide range of major video game companies, including Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Ubisoft, Epic Games, and Electronic Arts.
While the current tariffs focus on Canada, China, and Mexico, President Trump has also indicated that tariffs will "definitely happen" with the European Union. Regarding Britain, Trump mentioned to reporters that "we'll see how things work out."
"The UK is way out of line. We'll see ... but the European Union is really out of line," President Trump stated (via Reuters). "The UK is out of line, but I think that one can be worked out. But the European Union is an atrocity, what they've done."
As the situation develops, analysts are actively discussing the potential impact of these tariffs on the video game industry. On X, MST Financial senior analyst David Gibson noted that the China tariff would have "zero" impact on the Nintendo Switch 2 in the U.S., but tariffs on Vietnam could alter this scenario.
Now obviously if tariffs go onto Vietnam imports to the US then that changes the outcome. PS5 not so lucky but Sony might to scale up non-China production to help solve the problem.
— David Gibson (@gibbogame) February 2, 2025
In a recent interview with IGN, Super Joost newsletter author Joost van Dreunen also discussed how tariffs could affect the potential cost of Nintendo's new console, stating, "the broader economic environment, particularly potential tariff impacts from the incoming U.S. administration, could significantly influence consumer reception."
