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Gossip Harbour: A Mobile Game's Unexpected Move to Alternative App Stores
You've likely seen the ads, even if you don't play it. Gossip Harbour, a merge and story puzzle game, is a surprising success story. Developer Microfun has reportedly earned over $10 million on Google Play alone. However, instead of focusing on further expansion within established app stores, Microfun, in partnership with Flexion, is making a strategic move to alternative app stores.
This decision isn't about expanding reach on Google Play or the iOS App Store; it's about profitability. Alternative app stores, defined as any store outside of Google Play and the iOS App Store, are increasingly seen as a lucrative market. Even established players like the Samsung Store are dwarfed by the dominance of Google and Apple.
The Growing Appeal of Alternative App Stores
The shift towards alternative app stores is driven by several factors. Firstly, they offer higher profit margins. Secondly, recent legal challenges against Google and Apple are pushing for greater acceptance of alternative app stores, leading to increased competition and promotional opportunities. Major titles like Candy Crush Saga have already embraced this shift.
Microfun and Flexion are betting on the future growth of this sector. Whether this strategy will prove successful remains to be seen, but it highlights a significant trend in the mobile gaming market.
For those seeking high-quality puzzle games, we recommend exploring our list of the top 25 best puzzle games for iOS and Android.
