Squad Busters, the engaging MOBA featuring Supercell's iconic characters, has experienced its share of highs and lows since its launch. Initially, it captured attention with its fun gameplay, but faced challenges with revenue and performance metrics. However, it has since managed to regain its footing, showing promising signs of long-term stability.
It comes as no surprise that Supercell, the renowned Finnish game developer, is now setting its sights eastward, targeting the Chinese market with Squad Busters. This move might seem unexpected, but it echoes a successful strategy employed with another of their titles, Brawl Stars.
Back in 2019, Brawl Stars found itself in a similar predicament to Squad Busters. It too struggled with performance but saw a significant turnaround after its launch in China. The Chinese market played a crucial role in Brawl Stars' eventual success, boosting its global performance.
Despite the potential for success, entering the Chinese market remains a challenging endeavor for developers. Strict regulations limit the number of foreign games that can be approved for release, making each launch a critical opportunity to make an impact.
Since Brawl Stars' debut, the Chinese gaming landscape has evolved considerably. Local developers have introduced innovative titles that have gained international acclaim, setting a high bar for new entrants like Squad Busters. This means that Squad Busters will need to navigate a more competitive environment to carve out its niche when it eventually launches in China.
If you're considering diving into Squad Busters, take a moment to explore our Squad Busters tier list. It will help you decide which characters to prioritize and which ones might be better left on the bench.