Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a TV commercial, was recently released on Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its presentation as a TV ad on YouTube raises eyebrows. This unconventional approach to marketing, while not inherently negative, generates some uncertainty about the game's launch strategy.

The video effectively highlights the distinct gameplay and combat styles of the two protagonists. The depiction of Japan is breathtaking, but a one-minute cinematic can only offer a limited glimpse into the full game. Ultimately, only time will tell if Assassin's Creed Shadows lives up to expectations.