On February 24th, news broke of a significant leak: Assassin's Creed Shadows appeared online, with numerous individuals streaming gameplay a month before its official March 20th release.
Over the weekend, as highlighted by the GamingLeaksandRumours subreddit, deleted social media posts revealed physical copies being sold early, and multiple streams surfaced on platforms like Twitch.
Ubisoft, the developer and publisher, acknowledged the leak on the Assassin's Creed subreddit, urging players to avoid spoiling the experience for others. They stated that the development team is working on pre-launch patches, and that currently available footage doesn't reflect the final game quality. Ubisoft emphasized the negative impact of leaks on player anticipation and thanked the community for efforts to prevent spoilers. They concluded with a plea to avoid spoilers and promised further official announcements in the coming weeks, leading up to the March 20th release.
This leak adds to Ubisoft's recent challenges. The team previously apologized for unauthorized use of a historical recreation group's flag and for historical inaccuracies in the game's depiction of Japan. Assassin's Creed Shadows' release date was initially November, then shifted to February 14th, and finally to March 20th. Given recent underwhelming sales and investor concerns, this title's performance is crucial for Ubisoft.