Xbox and Halo's 25th Anniversary: Celebratory Plans Unveiled
With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed upcoming celebrations. In a recent interview, the company also discussed its future business strategy, particularly its expansion into licensing and merchandising.
Xbox's Ambitious Plans for Halo's Anniversary

Xbox announced major celebratory plans for Halo, the popular sci-fi shooter franchise developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's significant milestones and its increased focus on licensing and merchandising. This strategy mirrors the successful cross-media expansion seen with franchises like Fallout and Minecraft, which have been adapted into TV shows and films.
Friend confirmed that Xbox is developing plans for the 25th anniversary of both Halo and the Xbox console, stating, "We have these massive franchises...We’re building plans for the 25th anniversary of ‘Halo’ and Xbox—we have such a rich heritage and history, and these communities have been active for so long, you have to celebrate that." Specific details about these plans remain undisclosed.

Halo's Impact and Future
Halo's 25th anniversary falls in 2026. The franchise has reportedly generated over $6 billion since the launch of Halo: Combat Evolved in 2001. Beyond its commercial success, the game holds immense significance as the launch title for the original Xbox console. Over the years, Halo has expanded into novels, comics, films, and most recently, the critically acclaimed Paramount+ TV series.
Friend emphasized a strategic approach to celebrating these milestones, stating, "it’s important to assess a franchise...and make sure that you’re designing a program that’s additive to fans and building fandom."
Halo 3: ODST's 15th Anniversary

In other news, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video. The video reflects on the game's impact and legacy, reminding fans of their experiences as the Rookie in the fight to find Alpha-Nine. "Happy Birthday, Halo 3: ODST!" the Halo team declared.
Halo 3: ODST is playable on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.