Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, a 50% increase from 2023, the company leverages Sony's global distribution network.

This expansion strategy, announced by President Takeshi Natsuno to Nikkei, includes a significant increase in editorial staff to approximately 1,000. A medium-term plan projects 7,000 titles by fiscal 2025.

The partnership will utilize a "media mix strategy," expanding IPs into anime and games. This diversification aims to maximize success, leveraging Sony's Crunchyroll platform for anime distribution to over 15 million subscribers.

Kadokawa's extensive IP portfolio, including Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, along with game franchises like Elden Ring and Danganronpa, provides a strong foundation for this expansion.

Sony's interest in multimedia content, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's growth strategy. This collaboration promises significant growth for both companies in the global entertainment market.