World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank!

Wargaming is turning heads with its latest marketing stunt: a decommissioned, graffiti-covered tank touring the United States to promote its recent collaboration with Deadmau5. The tank, which made a timely appearance at The Game Awards in Los Angeles, is fully street-legal, ensuring no unauthorized tank escapades. Spotting the vibrantly painted vehicle and snapping a picture offered fans a chance to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, featuring the exclusive Mau5tank—a tank decked out with lights, speakers, and music—along with themed quests, camos, and cosmetics.

This playful marketing approach highlights the game's fun and lighthearted side, a stark contrast to the serious tone often associated with military simulations. While some hardcore players might find it unconventional, the campaign's lighthearted nature is undeniably attention-grabbing. It's a creative approach that sets it apart from other game promotions, even those from breweries. For those of us who appreciate a bit of spectacle, seeing this tank roll through town brightens up even the dreariest winter day.

Ready to join the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!