Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events, the landscape of seasonal sales has expanded significantly in recent years. In 2025, retailers are rolling out a continuous stream of promotions, making it a prime time to snag deals on tech, video games, and more. Whether you're looking to save money now or planning for future purchases, understanding the major sales events of the year can help you maximize your savings.

Here's a comprehensive guide to the key sales events throughout 2025, enabling you to strategically plan your shopping, whether online or in-store:

1. Valentine's Day Sales (Now–February 14)

Valentine's Day, though not traditionally a shopping holiday, sparks a surge in gift buying. From early February to the day itself, expect discounts on a variety of gift-worthy items. Popular deals include smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often offers some of the lowest prices you'll see until the next big sale.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year, ushers in a wave of sales. Expect discounts on mattresses, clothing, laptops, and PCs, with sales starting the week before the holiday. Many retailers, including Amazon, often offer sitewide promotions during this period.

3. Tax Day Sales (April 15)

Following a lull in sales events, Tax Day brings a fresh round of discounts. As tax returns are processed, retailers capitalize on this by offering deals on TVs, electronics, and LEGO sets, making it a strategic time to shop.

4. Star Wars Day Sales (May 4)

May the 4th, a playful nod to Star Wars fans, has evolved into a significant sales event for Star Wars merchandise. From LEGO sets to movie collections and games, this day offers unique opportunities for fans to grab their favorite items at a discount.

5. Mother's Day Sales (May 8–11)

Mother's Day is another occasion where gift buying peaks, leading to discounts on popular items like flowers, jewelry, watches, and chocolates. Retailers often lower prices to attract shoppers looking for the perfect gift for moms.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend is a prime time for sales, with retailers offering discounts on a wide range of products, including mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically launch significant sales events around this time.

7. Dads and Grads Sales (June 1–15)

Early June sees a convergence of graduation and Father's Day sales, making it an excellent time to find deals on big-ticket items like TVs, laptops, PCs, and furniture. This period is particularly advantageous for purchasing electronics before the summer rush and the first Amazon Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend brings substantial discounts across various categories, including electronics, appliances, and summer gear like sporting equipment and grills. Last year's sales were comparable to Prime Day and Black Friday, making it a key shopping event.

9. Prime Day (Mid-July)

Amazon Prime Day has grown to rival Black Friday in terms of discounts and is now a major event that many retailers participate in. Expect sales on a wide range of products, with Prime Day 2025 likely occurring around July 15-16, based on last year's schedule.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, Labor Day sales offer another opportunity to save on a variety of products, including back-to-school items, electronics, and more. These sales typically start the week before the holiday, making it a great time to shop before the Black Friday rush.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October is a newer event that precedes Black Friday. This sale, typically held in the second week of October, offers a chance to snag deals before the holiday shopping season kicks into high gear.

12. Black Friday Sales (November 1–30)

Black Friday remains the biggest shopping event of the year, with deals spanning the entire month of November. While the official day is November 28, 2025, expect sales to start shortly after October Prime Day and peak around Thanksgiving and the following Friday.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which began as an online counterpart to Black Friday, has grown to be just as significant. Sales typically start on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, created by eBay, marks the last major sales event before Christmas. Expect "last-minute" deals to continue right up until December 24, offering a final chance to grab holiday gifts.

15. New Year's Sales (December 26–January 1)

The year ends with New Year's sales, starting just after Christmas. These sales are ideal for purchasing older tech at a discount, as retailers clear out inventory to make room for new models. Late December and early January are particularly good times to buy TVs and gaming monitors.