Hogar Noticias HBO Max recupera su nombre original: Warner Bros. Discovery

HBO Max recupera su nombre original: Warner Bros. Discovery

Nov 02,2025 Autor: Charlotte

Warner Bros. Discovery ha confirmado que Max volverá a su nombre original, HBO Max, a partir de este verano.

Este cambio de marca inesperado se produce apenas dos años después de que HBO Max pasara a ser Max. La plataforma, que pronto será renombrada, alberga series aclamadas como Game of Thrones, The White Lotus, The Sopranos, The Last of Us, House of the Dragon y The Penguin.

WBD reveló que su división de streaming ha logrado un notable giro hacia la rentabilidad de 3.000 millones de dólares en dos años mientras se expandía globalmente, ganando 22 millones de nuevos suscriptores solo en el último año. La compañía proyecta superar los 150 millones de suscriptores para finales de 2026.

"Nuestro éxito proviene de la reinversión estratégica en contenido de alto rendimiento: producciones originales de HBO, recientes películas taquilleras, documentales, selección de series de reality shows y exclusivas de Max, reduciendo al mismo tiempo el enfoque en géneros menos atractivos", explicó la compañía.

¿Por qué resucitar HBO Max? Las investigaciones muestran que el público asocia la marca HBO con contenido premium y distintivo que vale la pena pagar, un diferenciador crítico en el actual mercado de streaming sobresaturado.

"Los espectadores modernos no piden más contenido; exigen mejor contenido", señaló WBD. "Mientras los competidores inundan el mercado con volumen, nosotros hemos ofrecido constantemente narrativas de calidad, algo que HBO ha defendido durante más de cinco décadas".

"Reintroducir HBO en nuestra identidad de streaming afilará nuestra ventaja competitiva y reafirmará la excepcional experiencia de visualización que brindamos. Este cambio estratégico refleja nuestro enfoque basado en datos para satisfacer las preferencias evolutivas del consumidor".

El CEO de Warner Bros. Discovery, David Zaslav, comentó: "Nuestro crecimiento en streaming proviene de la excelencia en el contenido. Al restaurar HBO —el estándar de oro en entretenimiento— estamos acelerando la expansión futura".

El jefe de streaming, JB Perrette, añadió: "Nuestro enfoque sigue en programación distintiva que resuene con adultos y familias —contenido que objetivamente se distingue en el actual panorama abarrotado".

El presidente de Contenido de HBO y Max, Casey Bloys, concluyó: "HBO Max refleja mejor nuestra oferta actual y refuerza nuestro compromiso de ofrecer entretenimiento excepcionalmente valioso —lo que siempre hemos llamado 'contenido que vale la pena pagar'".

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