Hogar Noticias Pokémon reconocida como la marca de entretenimiento más influyente en Japón en 2024

Pokémon reconocida como la marca de entretenimiento más influyente en Japón en 2024

Jan 05,2025 Autor: Nova

Una encuesta reciente de GEM Partners revela el liderazgo dominante de Pokémon en alcance de marca en siete plataformas de medios japonesas. La clasificación anual, basada en una "puntuación de alcance" única que mide las interacciones diarias con la marca, colocó a Pokémon en la cima con unos impresionantes 65.578 puntos.

La encuesta, realizada mensualmente con 100.000 participantes de entre 15 y 69 años, destaca el dominio de Pokémon. La asombrosa cifra de 50.546 puntos, que representan el 80% de su puntuación total, provino de la categoría de Juegos de aplicaciones, impulsada por la popularidad duradera de Pokémon GO y el exitoso lanzamiento del juego de cartas coleccionables Pokémon Pocket de DeNA. Otras contribuciones provinieron de Home Video (11.619 puntos) y Video (2.728 puntos). Las colaboraciones estratégicas, como la asociación Mister Donut, y la creciente popularidad de los juegos de cartas coleccionables también impulsaron su alcance.

El informe financiero de 2024 de The Pokémon Company subraya este éxito, mostrando unas ventas de 297,58 mil millones de yenes y una ganancia bruta de 152,23 mil millones de yenes. Esto confirma la posición de Pokémon como marca líder y en rápida expansión en Japón.

La multifacética franquicia Pokémon abarca videojuegos, anime, películas, juegos de cartas y más. Gestionada en colaboración por Nintendo, Game Freak y Creatures Inc. bajo The Pokémon Company (establecida en 1998), el enfoque integrado de la franquicia garantiza una gestión de marca consistente.

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