A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily brand interactions, placed Pokémon at the top with an impressive 65,578 points.
The survey, conducted monthly with 100,000 participants aged 15-69, highlights Pokémon's dominance. A staggering 50,546 points, representing 80% of its total score, came from the App Games category, fueled by the enduring popularity of Pokémon GO and the successful launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted its reach.
The Pokémon Company's 2024 financial report underscores this success, showing sales of 297.58 billion yen and a gross profit of 152.23 billion yen. This confirms Pokémon's position as a leading and rapidly expanding brand in Japan.
The multifaceted Pokémon franchise encompasses video games, anime, movies, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc. under The Pokémon Company (established in 1998), the franchise's integrated approach ensures consistent brand management.
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