A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily brand interactions, placed Pokémon at the top with an impressive 65,578 points.
The survey, conducted monthly with 100,000 participants aged 15-69, highlights Pokémon's dominance. A staggering 50,546 points, representing 80% of its total score, came from the App Games category, fueled by the enduring popularity of Pokémon GO and the successful launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted its reach.
The Pokémon Company's 2024 financial report underscores this success, showing sales of 297.58 billion yen and a gross profit of 152.23 billion yen. This confirms Pokémon's position as a leading and rapidly expanding brand in Japan.
The multifaceted Pokémon franchise encompasses video games, anime, movies, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc. under The Pokémon Company (established in 1998), the franchise's integrated approach ensures consistent brand management.
LATEST ARTICLES 09
2026-05
Neon Spellstorm is an upcoming roguelite bullet-heaven action game from TopCog, and pre-registration is now open. Centered, like the studio's other major titles, on magical combat, it builds upon the legacy of the Tap Wizard series and WizUp.Sprint a
Author: NovaReading:2
08
2026-05
Palmon: Survival is an innovative adventure that blends monster-catching with base-building, automation, and real-time combat. Perfect for fans of city simulators, creature battlers, or survival sandboxes, this guide will introduce you to Pallantis –
Author: NovaReading:1
07
2026-05
Street Fighter Duel: Idle RPG lets you recruit legendary fighters from the Street Fighter universe, including Ryu and Chun-Li. As an idle game, your team continues battling and training even while you're offline. By entering redeem codes, you can rec
Author: NovaReading:4
01
2026-05
GrandChase has begun pre-registration for its brand-new progression systemThe Growth System: Spirit introduces revolutionary changes to gameplayThis pre-registration event launches alongside several other major updatesWhen it comes to pre-registratio
Author: NovaReading:12
