Maison Nouvelles Pokémon reconnu comme la marque de divertissement la plus influente au Japon en 2024

Pokémon reconnu comme la marque de divertissement la plus influente au Japon en 2024

Jan 05,2025 Auteur: Nova

Une récente enquête de GEM Partners révèle que Pokémon est en tête en termes de portée de la marque sur sept plateformes médiatiques japonaises. Le classement annuel, basé sur un « score de portée » unique mesurant les interactions quotidiennes avec la marque, a placé Pokémon en tête avec un impressionnant score de 65 578.

L'enquête, menée mensuellement auprès de 100 000 participants âgés de 15 à 69 ans, met en évidence la domination de Pokémon. Un nombre stupéfiant de 50 546 points, représentant 80 % de son score total, sont venus de la catégorie App Games, alimentée par la popularité durable de Pokémon GO et le lancement réussi du jeu de cartes à collectionner Pokémon Pocket de DeNA. D'autres contributions sont venues de Home Video (11 619 points) et Video (2 728 points). Des collaborations stratégiques, comme le partenariat Mister Donut, et la popularité croissante des jeux de cartes à collectionner ont également accru sa portée.

Le rapport financier 2024 de The Pokémon Company souligne ce succès, affichant des ventes de 297,58 milliards de yens et un bénéfice brut de 152,23 milliards de yens. Cela confirme la position de Pokémon en tant que marque leader et en pleine expansion au Japon.

La franchise Pokémon aux multiples facettes comprend des jeux vidéo, des dessins animés, des films, des jeux de cartes et bien plus encore. Gérée en collaboration par Nintendo, Game Freak et Creatures Inc. sous The Pokémon Company (créée en 1998), l'approche intégrée de la franchise garantit une gestion cohérente de la marque.

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