Epic Games and Telefónica forge a significant partnership, pre-installing the Epic Games Store (EGS) on Telefónica's Android devices. This move places the EGS alongside Google Play as a default app store option for O2 (UK), Movistar, and Vivo customers globally. This isn't just a minor detail; it's a strategic masterstroke for Epic's mobile ambitions.
Telefónica's extensive reach across numerous countries makes this a game-changer. The pre-installed EGS will significantly increase its visibility and accessibility to a vast user base. For many casual users, convenience is key; they often stick to pre-installed options. By securing this deal, Epic bypasses a major hurdle, gaining a significant advantage in markets like Spain, the UK, Germany, and Latin America.
This collaboration represents more than just a simple pre-installation. It's a long-term partnership building upon their previous collaboration in 2021, which brought the O2 Arena into Fortnite. For Epic, embroiled in legal battles with Apple and Google, this represents a substantial strategic maneuver, potentially paving the way for future successes and offering a wider selection of mobile games to consumers.
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