In an unexpected turn of events, a live-action movie inspired by the iconic toy store, Toys "R" Us, is currently in development. As reported by Variety, the creative minds at Story Kitchen, who have brought us recent hits like the Sonic the Hedgehog movies, are set to capture the essence of childhood wonder through a modern, fast-paced adventure. This project aims to celebrate the Toys 'R' Us brand, which has been a significant part of the toy industry for over 70 years.
“Toys 'R' Us is a cultural touchstone that continues impacting the child in all of us today,” stated Dmitri M. Johnson and Mike Goldberg, co-founders of Story Kitchen. “As '80s kids who considered Toys 'R' Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys 'R' Us represents.”
The film draws inspiration from beloved movies like Night at the Museum, Back to the Future, and Big, as well as successful toy-to-movie franchises such as Barbie. While specific casting details remain under wraps, the production team includes Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval from Story Kitchen, alongside Kim Miller Olko from Toys "R" Us Studios.
“As Toys "R" Us first film, this project is an exciting opportunity to bring the magic of our brand to the big screen,” said Miller Olko, president of Toys "R" Us Studios. “It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys "R" Us. This story will capture the imagination, adventure and joy that has made Toys "R" Us a destination for kids of all ages.”
Story Kitchen has been busy with other projects as well. Last year, they announced a film adaptation of Square Enix's Just Cause, directed by Ángel Manuel Soto of Blue Beetle fame. Additionally, they are working on adaptations of Dredge: The Movie, Kingmakers, and Sleeping Dogs.
LATEST ARTICLES 28
2025-04
Delta Force, a premier multiplayer tactical shooter, is set to launch on mobile this month. It boasts a vast array of combat maps and a diverse selection of operators for your missions. Players can explore a wide range of weapons across different classes, allowing them to find the perfect fit for th
Author: AllisonReading:0
28
2025-04
Exciting news for Mac users: you can now dive into the action-packed world of Fortnite Mobile on your Mac using BlueStacks Air! Check out our comprehensive guide to get started and elevate your gaming experience. Now, let’s delve into the competitive landscape of Fortnite Mobile, where the introduct
Author: AllisonReading:0
28
2025-04
Kakao Games has just unveiled World 20 for their action RPG, Guardian Tales, introducing the mysterious and thrilling Motori Mountain. Dive into this new update to uncover all the exciting features and challenges awaiting you. This Is What Guardian Tales Has in Store in World 20: Motori Mountain! Yo
Author: AllisonReading:0
28
2025-04
Clair Obscur: Expedition 33 has been lauded as a standout success upon its launch, earning high praise from both players and industry insiders, including the Publishing Director of Baldur’s Gate 3. This article delves into the game's stellar opening day and offers insights from Andy Serkis on the ro
Author: AllisonReading:0
