Laptops can be a significant investment, but savvy timing can help you snag a great deal. Even with the latest models rolling out in 2025, there are prime times throughout the year to purchase a new laptop at a more affordable price. With President's Day sales approaching, let's explore the best times to buy a new laptop each year.
For the Best Time to Buy a Laptop in 2025, Keep in Mind:
- Big Sales Events: Black Friday, Cyber Monday, Prime Day
- Back to School Timing
- New Hardware Releases
Black Friday / Cyber Monday

Black Friday and Cyber Monday are renowned for their incredible laptop deals. These sales not only feature doorbuster discounts but also coincide with the timing of new laptop hardware releases, typically at the start of the year or around October. This means you can find deep discounts on last-generation models, especially after the Consumer Electronics Show (CES). For instance, MacBooks often see significant price cuts shortly after new models are introduced.
Retailers like Amazon and Best Buy leverage these sales to clear inventory for new products, making it a perfect time to save 20-30% off the original price. Black Friday in 2025 falls on November 28, with deals starting as early as late October following Amazon's October Prime Day.
Amazon Prime Day

Amazon's Prime Day is another key event for laptop deals, though they might not be as stellar as Black Friday. Prime Day is ideal for snagging affordable Chromebooks, which are already budget-friendly and see even deeper discounts during this event. Prime Day 2025 is expected in mid-July.
October Prime Day
Amazon's second Prime Day in October offers similar discounts to the summer event, though laptop deals are fewer compared to Black Friday. It's still a valuable opportunity for fall purchases.
Other Sales Events
Beyond the well-known events, holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July also bring laptop deals. Best Buy, for example, is gearing up for a big President's Day sale.
If You Want the New Hotness
For those seeking the latest and greatest, keep an eye on announcements from Nvidia, Intel, or AMD. CES 2025 introduced new laptops with AI assistants and Mini-LED displays, and upcoming graphics like the RTX 5090 from Razer are generating buzz. Stay updated with tech news to catch these releases.

New Hardware Can Lower Prices, Kind of
When new hardware hits the market, prices on last-generation models drop significantly. While it might feel like settling for an older model, the performance differences are often minimal. For instance, a 13th-gen Intel laptop remains highly capable even after the 14th-gen release. This strategy is particularly effective for buying MacBooks, as new releases often lead to steep discounts on the previous models in used marketplaces.
Top Affordable Laptops to Choose From Right Now
If you can't wait for sales or new releases, here are some top budget laptops from our buying guides:

Dell XPS 13
If you don't want to splurge on a MacBook, the Dell XPS 13 is a top alternative.
$999.00 See it at Dell

Asus TUF Dash 15
For a gaming laptop under $2,000, the Asus TUF Dash 15 is a great budget choice.
$1,149.99 See it at Amazon

Microsoft Surface Pro 9
The Microsoft Surface Pro 9 is one of the best detachable laptops, especially with the ARM-based SQ 3 processor.
$1,399.99 See it at Best Buy

Apple MacBook Air M2
The Apple MacBook Air M2 is one of the best laptops for everyday use.
$1,665.00 See it at Amazon