World of Warcraft Price Hikes for Australian and New Zealand Players
Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services including subscriptions and in-game purchases.
Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price adjustment for WoW; Blizzard has historically modified pricing in various regions to reflect economic shifts. However, the US monthly subscription price has remained at $14.99 since 2004.
The price increases will see the monthly subscription rise from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will also increase to AUD $249.00 and NZD $280.68 respectively. The WoW Token will cost AUD $32.00 and NZD $36.00. Other services, such as character changes and item purchases, will also experience price adjustments. A detailed breakdown of the new pricing is provided below.
New World of Warcraft Service Prices (Australia & New Zealand - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance (WoW Token Redeem) | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the current USD to AUD exchange rate might suggest parity with US prices, the fluctuating exchange rates have prompted mixed reactions from players. Blizzard maintains that the decision wasn't taken lightly and acknowledges player feedback, but the long-term impact remains to be seen.
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