Hogar Noticias ¿Activision planea crear nuevos juegos grandes usando AI?

¿Activision planea crear nuevos juegos grandes usando AI?

Apr 05,2025 Autor: Adam

Activision recientemente llamó la atención de la comunidad de juegos con anuncios para nuevos proyectos basados en sus queridas franquicias, incluidas Guitar Hero, Crash Bandicoot y Call of Duty. Sin embargo, el zumbido no se trataba de los anuncios en sí mismos, sino del hecho sorprendente de que estos materiales promocionales se elaboraron utilizando redes neuronales.

Guitar Hero Mobile Imagen: Apple.com

El primer anuncio apareció en una de las plataformas de redes sociales de Activision, promocionando Guitar Hero Mobile y dirigiendo a los usuarios a una página de pedido anticipado en la App Store. La comunidad se dio cuenta rápidamente de las espeluznantes imágenes antinaturales, que encendieron una gran cantidad de discusiones. Posteriormente, aparecieron obras de arte generadas por IA similares en anuncios para otros juegos móviles como Crash Bandicoot Brawl y Call of Duty Mobile. Inicialmente, muchos especularon que las cuentas de Activision podrían haberse comprometido, pero pronto quedó claro que este fue un experimento de marketing no convencional.

Crash Bandicoot Brawl Imagen: Apple.com

La reacción de la comunidad de juegos fue predominantemente negativa. Los jugadores expresaron su insatisfacción con la elección de Activision de emplear IA generativa sobre la contratación de artistas y diseñadores profesionales. Se plantearon preocupaciones de que este método podría degradar los juegos en "basura de IA", con comparaciones atraídas a las artes electrónicas, notorio por sus contenciosas decisiones en la industria del juego.

Call of Duty Mobile Imagen: Apple.com

La integración de la IA en el desarrollo y el marketing de los juegos ha provocado un acalorado debate sobre las prácticas de Activision. La compañía ya ha reconocido el uso de redes neuronales en el desarrollo de contenido para Call of Duty: Black Ops 6.

En respuesta a la reacción violenta, Activision eliminó algunos de los puestos promocionales. Sigue siendo incierto si estos juegos están programados para su lanzamiento o si la compañía simplemente está mediante reacciones de audiencia con estos materiales provocativos.

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