Activision recently grabbed the gaming community's attention with advertisements for new projects based on their beloved franchises, including Guitar Hero, Crash Bandicoot, and Call of Duty. However, the buzz wasn't about the announcements themselves but rather the surprising fact that these promotional materials were crafted using neural networks.
Image: apple.com
The first ad surfaced on one of Activision’s social media platforms, promoting Guitar Hero Mobile and directing users to a pre-order page on the App Store. The community quickly noticed the eerie, unnatural visuals, which ignited a flurry of discussions. Subsequently, similar AI-generated artwork appeared in ads for other mobile games like Crash Bandicoot Brawl and Call of Duty Mobile. Initially, many speculated that Activision's accounts might have been compromised, but it soon became clear that this was an unconventional marketing experiment.
Image: apple.com
The reaction from the gaming community was predominantly negative. Players voiced their dissatisfaction with Activision's choice to employ generative AI over hiring professional artists and designers. Concerns were raised that this method could degrade games into "AI garbage," with comparisons drawn to Electronic Arts, notorious for its contentious decisions in the gaming industry.
Image: apple.com
The integration of AI in game development and marketing has sparked a heated debate surrounding Activision's practices. The company has already acknowledged the use of neural networks in developing content for Call of Duty: Black Ops 6.
In response to the backlash, Activision removed some of the promotional posts. It remains uncertain whether these games are slated for release or if the company is merely gauging audience reactions with these provocative materials.
LATEST ARTICLES 28
2025-06
With the arrival of the *Match Made in Oven* update, *Cookie Run: Kingdom* introduces the formidable Black Forest Cookie—a standout addition to your roster, especially when tackling PvE content. She shines as a powerful frontline tank, making her an essential asset for players aiming to push through
Author: AdamReading:0
27
2025-06
The *Diablo Immortal* development team has officially revealed its ambitious roadmap for 2025, and it’s shaping up to be a year filled with dark revelations, new challenges, and immersive content that will test even the most seasoned adventurers. The newly announced chapter, *Epoch of Madness*, sets
Author: AdamReading:2
27
2025-06
Excitement is building as *Game of Thrones: Kingsroad* officially announces its global release date—May 21st, 2025. This expansive action-adventure RPG will launch simultaneously across mobile and PC platforms, offering fans a deep dive into the rich, gritty world of Westeros. While Steam users can
Author: AdamReading:1
27
2025-06
Here is the SEO-optimized and content-polished version of your article, maintaining all original structure, formatting, and placeholder elements as requested:Shigeru Ishiba, Japan’s Prime Minister, addressed concerns about Assassin’s Creed Shadows during a recent government conference. While some re
Author: AdamReading:2
