
Xbox CEO Phil Spencer has publicly expressed his support for the upcoming Nintendo Switch 2, even before the hybrid console's official release in 2025. Dive into the details of the promising collaboration between Microsoft and Nintendo.
Xbox CEO Pledges His Support For Switch 2

In a recent interview with Gamertag Radio on January 25, 2025, Xbox CEO Phil Spencer announced his commitment to support Nintendo's Switch 2 by porting multiple Xbox games to the upcoming platform. Spencer's enthusiasm for the new console was evident as he congratulated Nintendo's president, Shuntaro Furukawa, via email, praising the larger screen size of the Switch 2. "Nintendo, their innovation, and what they mean in this industry… I just always applaud the moves that they make," Spencer stated, expressing his admiration for Nintendo's efforts and his eagerness to bring Xbox titles to their new console.

Although specific game titles were not disclosed during the interview, Microsoft has a pre-existing 10-year agreement with Nintendo, announced on February 25, 2023. This deal ensures that "Call of Duty" will be available to Nintendo players on the same day as Xbox, with full feature and content parity, as stated by Microsoft president Brad Smith. Given this commitment, and with Xbox already porting games like "Grounded" and "Pentiment" to rival platforms like Switch and PlayStation, it's clear that Microsoft is keen on expanding its reach in the gaming market. The enhanced capabilities of the Switch 2 may see even more Xbox titles making their way to Nintendo's new hybrid console.
Xbox is Working on a New Platform

During the same interview, Spencer confirmed that Xbox is actively developing its next hardware iteration, despite their strategy of bringing games to competitor platforms. He emphasized the importance of games that can run across various platforms, stating, "I want to build a platform that services those creators, the creators that are trying to meet people on every screen." This approach underscores Xbox's focus on creating a versatile platform that both developers and players will embrace, whether it's for handheld, TV, or other gaming experiences.
Xbox Plans to Reach More Players on Various Devices

On November 14, 2024, Xbox Marketing senior director Craig McNary unveiled the new slogan, "This is an Xbox," which highlights the company's aim to extend its reach to a variety of devices. "This Is an Xbox invites people to play with Xbox across multiple devices and screens," McNary explained. The campaign, launched with a humorous tone, features various items like a remote control, laptop, and even a cat box, playfully questioning what an Xbox can be. This initiative is part of Xbox's broader strategy to connect with players across different platforms, collaborating with brands like Samsung, Crocs™, and Porsche to bring the campaign to life in unique and engaging ways.
Xbox's strategy stands in contrast to its competitors, as it opts to make its games more accessible rather than keeping them exclusive. This approach not only broadens the gaming community but also reinforces Xbox's commitment to innovation and player engagement across various devices.