Shuhei Yoshida, former president of Worldwide Studios at Sony Interactive Entertainment, recently shared two particularly daunting moments from his extensive PlayStation career, both orchestrated by competitors Nintendo and Xbox.
Speaking with MinnMax, Yoshida described the Xbox 360's one-year head start on the PlayStation 3 as "very, very scary." This early release put PlayStation at a significant disadvantage, leaving those considering waiting for Sony's console potentially far behind in experiencing next-generation gaming.
However, Yoshida pinpointed the Nintendo 3DS-exclusive announcement of Monster Hunter 4 as the "biggest shock" he received from a competitor. This came as a complete surprise, given the immense success of the Monster Hunter franchise on the PlayStation Portable, where it boasted two exclusive titles. The situation worsened with Nintendo's simultaneous $100 price drop on the 3DS, undercutting the PlayStation Vita.

Yoshida recounted the impact: "After launch, both Nintendo 3DS and Vita were $250 but they dropped $100," he said. "I was like, 'Oh my god'. And [then they] announced the biggest game... The biggest game on PSP was Monster Hunter. And that game is going to come out on Nintendo 3DS exclusively. I was like, 'Oh no.' That was the biggest shock."
Yoshida's retirement in January, after over three decades with Sony, has allowed him to offer such candid reflections on his time at the company. He's since shared further insights, including his perspective on Sony's live service strategy and the reasons behind the lack of a Bloodborne remake or sequel.