Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 shifted Atlus' approach. The "Only One" philosophy was replaced with "Unique & Universal," focusing on creating original content accessible to a wider audience. In essence, Atlus began prioritizing market viability, aiming for user-friendly and engaging experiences.

Wada uses a striking analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, broadening the game's reach, while the "poison" signifies Atlus' continued commitment to intense and surprising narrative elements. Wada confirms that this "Unique & Universal" strategy will underpin future Persona titles.