Mo.co by Supercell earns $2.5m in under a month

Supercell's latest venture, Mo.co, has already made waves in the gaming world even before its official release. The game, which blends the thrill of monster hunting with a modern millennial social gaming experience, has generated a staggering $2.5 million in revenue since its soft launch, according to recent estimates by Pocketgamer.biz.

If you're new to Mo.co, imagine a stylish part-time hunter embarking on thrilling missions to combat evil invaders from another dimension. The game's allure is further enhanced by a plethora of cosmetics and in-game items, which have significantly contributed to its early revenue surge.

However, after reaching this impressive peak, Mo.co's revenue has seen a decline. This drop could be attributed to the limited content available during its invite-only soft launch phase. While this might raise concerns, it's important to consider Supercell's track record of managing their portfolio with a strategic, albeit ruthless, approach. They focus intensely on the most promising titles, often leading to initially modest but rapidly growing successes, as seen with games like Brawl Stars and Squad Busters.

On the flip side, this approach has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale before they could see the light of day. The future of Mo.co remains uncertain, but with its initial success, Supercell might be keen to see how new content impacts player spending and engagement.

While Mo.co is still in a closed state, you can stay ahead of the curve by exploring our top feature, "Ahead of the Game," where we highlight great early access games available on mobile.

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