Home News Halo: Remaster Boosts Franchise Exposure

Halo: Remaster Boosts Franchise Exposure

Feb 23,2025 Author: Aaron

The 2011 remake of Halo: Combat Evolved Anniversary: A Bold Gamble That Paid Off

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Saber Interactive, then an independent studio, made a daring move: offering to develop the Halo: Combat Evolved Anniversary remake for free. This audacious strategy, detailed in an interview with Game File's Stephen Totilo, proved remarkably successful. CEO Matthew Karch's rationale was simple: the exposure gained from working on such a massive franchise would be invaluable. "It’s like putting a Harvard diploma on your wall," he explained. The risk paid off handsomely, though not immediately.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

While Microsoft was initially shocked by the zero-cost proposal, they accepted. Although Saber initially proposed a $4 million budget, contractual clauses ultimately resulted in zero royalties for the Xbox 360 release. The studio operated at a loss, but the experience opened doors.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Subsequent work on Halo: The Master Chief Collection, including porting Halo: Combat Evolved Anniversary to the Xbox One, proved far more lucrative. Karch successfully renegotiated the contract, removing the detrimental royalty clauses. This resulted in a multi-million dollar payout, transforming Saber's financial standing. "We’ve watched other people make money on our work. Now we’re going to make money on our own," Karch recalled.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

This success propelled Saber Interactive's growth. They expanded globally, acquiring studios and securing high-profile projects like the Nintendo Switch port of The Witcher 3: Wild Hunt and developing World War Z. While acquired by Embracer Group in 2020, Saber later regained independence through a buyout by a company owned by Karch, retaining all Saber-branded studios and IPs. Despite this change, CCO Tim Willits confirmed continued development on projects including Warhammer 40,000: Space Marine 2 (released September 2024), John Carpenter's Toxic Commando, and Jurassic Park: Survival. The Halo gamble ultimately redefined Saber Interactive's trajectory, showcasing the potential of strategic risk-taking in the gaming industry.

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